Kevin Barbieux (
The Homeless Guy) blogged a blog post last Friday (
here; March 03, 2006) describing how he was contacted by the
people at the Hallmark Channel to help them promote one of their original movies, "Our House," to air March 25th.
During a brief chat between the two of us this evening, he asked me if I had read his initial post on the subject, of which my response was in the affirmative.
Kevin mentioned he received a press kit from the Hallmark studio, including a dvd of the movie, which he watched and was working on his review of it to post on his blog. Prior to signing off he indicated that he would ask the studio to send me a copy as well.
Much to my amazement, within less than an hour later, a network program publicity person for the
Hallmark Channel sent me an e-mail following up on Kevin's suggestion to them to send me a copy of the movie for my review and asking for a mailing address. In the meantime, included in the e-mail were a couple of attached promotional background materials as well.
Within the text of the e-mail itself, the person explained [
edit mine]:
[...] Since it is so much more than our typical film, we are t[r]ying hard to use it as a platform to raise awareness of the homeless issue—both in Los Angeles and America.
[...]
As far as I am concerned anyway and, yes, this is of course the activist within me
ranting ever so mildly [smile]: This remains to be seen and, if they are truly serious about
raising awareness as is said they are, then it definitely will take much more than simply providing mention of certain organizations supposedly working to end homelessness within their promotional campaign(s) or linking to their Website(s) to do so.
Otherwise it is nothing more than lip service and, a cheap as well as cynical promotional gimmick at that, pure and simple: i.e., it is more than likely to be nothing more but pure spin for someone to suggest using any given product and the promotion of it
as a platform to raise awareness of the homeless issue. Either that or it is just plain naive.
The fact is,
talk is cheap. Actions speak louder than words.
While it is not anything new for commercial interests to reach out to people within the blogging community in an attempt to help promote their products and (as the above helps to illustrate), my initial gut reaction was one of deep as well as critical skepticism about the use of such ploys; all the same I have a certain appreciation for Hallmark taking the step, despite the risks that could potentially go along with so doing, to reach out to some of those of us within the blogging community whom have actually experienced living homeless ourselves.
For those who may take this as being harsh, when was the last time you walked and thus lived in the shoes of someone living homeless?
Speaking of which, one thing I
have inquired about within one of my replies to the Hallmark [*network program*] publicity [*person*], just in case it is not included either within the press kit or on one of the tracks of the dvd, is whether people who either are living homeless or formerly had lived homeless
consulting[*were employed as paid consultants*] during any or all phases of making the film.
If so, it would be helpful as well as interesting to have details, the more the better. If not, it would be useful to learn that as well.
If the movie and the promotional campaign used to hype it helps to raise awareness and also brings about meaningful as well as lasting change, which makes a real difference in the lives of people living homeless, fine and I welcome it.
Yet it will take more than a promotional campaign and a movie it is hyping to do this, so I only hope the Hallmark Channel means business and is not only in it for the long haul, but is not just solely doing this for hiking ratings and raking in advertising revenue as a result.
It seems we will see one way or another I suppose.
These thoughts and concerns of mine spilled, my mind will both stay and remain open in order to provide as balanced a review as is possible for me to render and eventually blog up, once I have had time to pour over the materials and view the movie several times after they arrive in the mail. This review process of mine and the blogging of the post will most likely take several days.
Just in case anyone may wonder [*for the sake of full disclosure*], all I am being offered and then receiving from Hallmark is a press kit that includes a copy of the movie to review, nothing more.
By the way, Kevin blogged up his review of the Hallmark Channel movie
Our House, as well as some of his thoughts and insights on the subject matter the film attempts to cover,
here.
*
Note*: edited the 8th to the last paragraph in order to [*add*] several words, which were originally intended, and also a couple of strike-thru's; also made, mostly minor, edits to the 6th to the last paragraph; added a [*several words*] to the 2nd to last paragraph; for the purposes of clarification and readability: last updated on Friday, March 10, 2006 at 4:06 AM [EST].